Case study

J Dickinson & Sons

J Dickinsons truck


Who is the client:

J Dickinson & Sons Ltd

Client’s industry:

Domestic and commercial Skip and Bin Hire, as well as Waste management

What did the client want:

A new website and SEO services

What was the clients goals:

To have a new website built that had working functionality and a great user experience, which can help them reach position one for multiple search terms in and around Greater Manchester and Lancashire.

The Project

From January 2020, J Dickinson & Sons have been aspiring to have a new, more user friendly and cleaner looking website, that better portrayed their brand. This meant that Own Your Space were required to build an entirely new website, which looked to address several issues that both we pointed out and J Dickinson had mentioned, during the initial pitch for the work. They were:

  • The website sitemap
  • The User experience
  • Overall Design
  • Content
  • Canonicals and permalinks
  • And more…

Fortunately, this nicely tied-in to the other work that Own Your Space was awarded from J Dickinson, the SEO (Search Engine Optimisation). By winningWe de both these contracts, Own Your Space was able to spend more time on website development, placing more focus on the SEO impacts of each decision during the initial development phase.

Skip hire

The Obstacles

The previous contract holders were very reluctant to participate and cooperate in the previous websites file transfer, as well as any additional document sharing. Whilst this resulted in delays to the initial schedule that was planned. To avoid J Dickinson experiencing more stress, Own Your Space handled all of the file transfers on their behalf, keeping them informed every step of the way. Much to their satisfaction.

Further obstacles were caused from the announcement of the nationwide lockdown as a result of the COVID-19 pandemic. Further delaying the launch of the website. However, this was viewed as yet another opportunity to get more elements of the website build in place, which fell under Own Your Space’s SEO strategy.

The Results

Own Your Space have been able to produce a new website that has been given a fresher and bolder image, supporting J Dickinson’s plans to revitalise their branding, in a subtle but powerful way. Whatsmore, the delays experienced, were turned into positives as this allowed for us to work further on the sitemap, canonicals, permalinks and the content, alongside J Dickinson’s in order to produce an effective, user friendly website, that converted.

Since the Website launch, Own Your Space, have been able to capitalise on their development and content creation work, showcasing big leaps forward, as the business begins to climb up the rankings, as a result of the indexing results. Whatsmore, we are now proud to say that the business is currently sitting in position 2 for 11 search terms, (with one of those terms being “skip hire bolton”) with aspirations of reaching position 1 in the coming months.

The Client's Thoughts

"We are so thrilled with the work that Own Your Space has done and continues to do for us, here at J Dickinson. The website looks amazing, better than we ever hoped for and the SEO strategy they have put in place, has proven to be highly effective. Every step of the way, the team has been clear and concise in everything they have set out to do, detailing the impacts, good or bad, so that we can work together as a team, and draw each other's knowledge and expertise so we can get the best results. This is the level of relationship that we wanted when we initially started the tendering process, and we are thrilled to have finally got. They are a fantastic team, who are always available and happy to help."

Nicola, Sales & Marketing Executive, J Dickinson & Sons