With businesses wanting to target audiences from across the globe, building an online presence is crucial not just to local consumers but also to boosting awareness of your brand to other countries.
Having a good international SEO strategy is crucial in accommodating for a foreign market.
International SEO is the process of optimizing your website to rank for international audiences.
This can mean adding different languages to your website so as not to exclude potential customers that do not speak English or have English as their first language.
It also includes optimising your website to rank for people searching in different countries and serving relevant content to your intended audiences.
If you know that it’s possible for your business to have an international following, then optimising your website to attract traffic from different countries will spread awareness of your brand overseas and only serve to grow your business on an international level.
Grow your business with a global audience.
Drive more traffic to your website and improve conversion rates.
Enhanced user experience
Accommodating your website for users will improve the user experience and build a loyal following.
In order to tailor services to an international audience, we undertake extensive audience analysis to understand the culture of different audiences and the features that we can implement on your website to reach global users.
We use geo-targeting as a means of delivering content to consumers of a specific geographical location.
Geo-targeting technology uses location data to deliver content to audiences wherever they might be.
This is useful for international SEO strategy as it enables businesses to greater understand their audiences and 83% of marketing campaigns are more successful when keeping tabs on location data.
Our SEO team focuses on a multilingual link building strategy to discover high-authority sites.
We extensively research your industry, competition and keywords to deliver good quality backlinks that will boost your international online presence exponentially.
We focus on quality over quantity when it comes to our link building strategy and we aim to build relationships as well as links.
Understanding the global markets we work with can help us to develop a more effective international SEO plan.
As part of our keyword analysis, we focus on optimising keywords to suit foreign language speakers.
We take into consideration user intent, language, language structure and culture to understand how international users may search for related queries.
We translate and analyze our keywords; taking into account search volume and SEO difficulty, as well as consistently monitoring their performance.
Building a site architecture that can target a global market must accommodate different versions of the site that are tailored for different locations.
International site architecture is a process of differentiating domains and URL structures to accommodate alternative website versions that target international audiences.
We adopt language meta tags that display to search engines the various languages we have set up for the site.
We will develop an international site architecture that will provide easy navigation for search engines and users around the globe.
The languages we need to implement.
We ensure that domains are targeted to specific locations and not just the UK.
We extensively research our audiences to cater for international markets.
We strive to make an impact in the international market and this is why we value our connections with fellow industry professionals around the globe.