The Goal:
J Dickinson and Sons are a locally renowned skip hire and waste management company based in Bolton, Manchester. They approached Own Your Space in December 2019 as their website performance with their current agency had flatlined, and were looking to begin expanding their commercial bin and skip hire divisions.
Being the largest skip and waste firm in the area, they grew tired of being beaten by smaller, local competitors when it came to the digital landscape.
Our Strategy:
Initial research and auditing showed the website was too slow and would not pass the Core Web Vitals speed performance tests and so Own Your Space sought to rebuild the website. The website was also far too thin for the diversity of keyword variations and volumes in each service offering and more content would be needed to penetrate the industry.
A local SEO strategy was put to use by building out ‘Areas We Cover’ pages which would target customers searching within each service area covered by J Dickinson & Sons, some of which had at least 4000+ people searching each month. Competition in each area was relatively weak so it was hoped that the website would be on on at least page 1 for each area they served. In total, 98 area pages were written.
486%
increase in page 1 rankings
123%
increase in users
74%
increase in conversion rate
265%
increase in leads